Music Video Preparation

Promotional Video Gantt Chart

During the preparation/shooting and editing processes I used a Gantt chart to keep track of my progress. This proved useful to keep track of what I had/haven't already achieved towards the completion of the video.

Music Video Planning

I have decided upon creating a music video for the Black Honey song "Corrine".



I have decided upon this song due to many reasons, one of the primary reasons being the rhythm of the song. The song possess's a reasonably slow rhythmic feel during the verses which would compliment the style of music video I wish to achieve.
The themes represented in this song are also very relatable which was a favourable theme according to the research that was conducted through the questionnaire. The lyrics are few and simple and i feel that I could create an effective music video based off of them. Considering the small amount of tim that I have to plan and shoot this video, short and sweet songs such as this will work well in my favour.
The subject of the song seems to be very deep, sentimental and personal to the band member(s) and therefore i have decided to focus on the one person in the narrative of this video. I will also explore the themes of loneliness and the longing for someone who has been lost which are the themes the lyrics in this song seem to convey.

Promotional Video Planning - Audio

I regards to the soundtrack of the promotional video, I was in need of a track that was appropriate for a video of this type which would also be royalty-free, which would avoid infringing any copyright laws. My client gave me complete created freedom to direct the video as I saw appropriate. I found a royalty-free music sharing service and chose a track which i get was quite uplifting and inspiring which suit the mood I wished to convey in this video. I wanted the piece to engage and excite the audience as they were watching. I searched through every track the website had to offer to ensure I had made the best possible choice of background music.

All that was required was that I credited the composers website in the description of the video which I ensured myself to do. If this video were to be produced to a professional standard, I would have to abide by every aforementioned precaution to ensure total client satisfaction. 

Promotional Video Planning

When planning out my promotional video, I decided I could choose a client with whom I have had a close working relationship with for quite some time. Therefore an obvious choice was the founder/director of a theatre company which I have been a part of for quite sometime. As it happens, it turned out they were looking for someone to create a promotional video for their Kickstarter campaign, around the same time I had been assigned this project.

I decided before shooting that, because the company is a little known establishment, I would provide a lot of context for the audience. Therefore I requested that my client, as well as two other members of the company whom have acted in many of their productions, would answer a few pre-planned questions within a deliberate interview environment. This would help fully explore the theatre company's history, as well as allowing this video to be very informative for anyone who may be interested in the company. I began to contact the theatre director to discuss when and where we could begin shooting material for the music video.

I also had responsibility to ensure that release forms were signed by those whom were involved or appeared in the final product. On top of this, during shooting I am also responcible for ensuring that everyone involved was secure in regards to health and safety. I had to ensure that when not in use that camera equipment was put away safely as otherwise it would prove a tripping hazard for an entire cast packed in a fairly tight room.

The target audience for this video would include people who are interested in local/ mainstream theatre. Any young aspiring actors would also benefit from seeking out this company as they could potentially audition for future roles. The company are always looking to expand their horizons. We would hope that anyone who came across this video would then go to investigate any future productions the company are putting on.

When considering the style of the video I felt like I wanted to capture the fun the cast have whilst rehearsing for each shows. I therefore considered to capture the banter that would travel bak and forth between the cast. Then it became apparent that if I were to do this, the company would not be taken as seriously as it could when watching the video. I then opted for a much more sleek and professional approach when filming the promotional video which would then further come across in the editing process. As well as the footage of some actors performing, the majority of the footage will be of the interviewees during the interviewing process however I plan to place various other shots over this footage to lessen the feeling that the video is either dragged out or dull. I wish to capture the audience and keep them engaged until the video ends, i therefore have to keep the video short and sweet, consisting of quick cuts when appropriate.

I spoke to my client before shooting and he offered me stock footage of plays that he had put on in the past to use for the video. I figured it would be massively benificial for the audience to see the finished product of the company and to see what all of the company's efforts go into. The stock footage also included the construction of a set which I believed would be interesting for the audience to see in a time lapse.

Sudden Impulse Promo Video

New Wave Film Evaluation: Health and Safety

My New Wave film consists of a variety of shots which emulate certain new wave films. This was intentional as it demonstrated the research I conducted in order to further my understanding of New Wave Cinema. I composed these shots in a cohesive narrative structure, however the narrative itself is sparse. In my initial idea for my new wave film I was hoping to explore a much more looser narrative structure, however due to time restraints and lack of usable footage I was forced to abide to the traditional narrative structure. I was initially hoping to take a lot of inspiration from the film 1966 New Wave film Daisies with the aforementioned editing techniques. However I later decided upon drawing primary inspiration for the 1972 film Morgiana in which there is a traditional cohesive narrative structure.

What stood out for me in Morgiana was the point of view shot of the cat whom roams the castle. I therefore applied this shot to the point of view of the dog whom wakes up the primary character of my New Wave film. As this technique was present in a New Wave film that I studied I decided to emulate this to further the validate my film under the category of New Wave.

Promotional Video - Analysis of existing promo videos

University of West London Promotional Video -

The Target Audience - Would be any aspiring students whom are looking for somewhere to further their academic studies. The majority of the audience would consist of the younger variety, however as university is not restricted to a certain age, the promotional video makes an effort to appeal to a universal audience which ranges from VIth form graduates to the middle age criteria.
Mode Of Address - This promo video is a compilation of moving visuals displaying the college and its students, accompanied by an upbeat, inviting soundtrack. It offers no spoken language, but written text which delivers important statistical information regarding the university's achievements, which they hope would convince you to enrol. The overall pleasing asthetic is an inviting platform to advertise West London's services.
Technical Conventions -The edits present in the promo video are quick and smooth, giving it a much welcome sleek feel to it. The quick cuts are used to maintain the audiences interest as if they were any longer the video would have been in danger of feeling over-dram and boring. The use of graphics are used to give the video a more modern feel to it, avoiding the danger of looking out-dated and therefore less appealing to a younger audience.
Brand Identity - The video opens with the University logo, immediately implanting the brand Identity on the audience. Furthermore the slogan for the university "Connected" also makes an appearance. The video uses statistics such as "94% of students are employed within the first 6 months of graduating" which also appear is items such as signs, and advertisement boards.
Narrative - There isn't a particularly present nor cohesive narrative. It is simply a platform for potential students to find out more information on the university. This avoids unnecessarily over complicating the video and makes the message as clear as possible.


New Music: Only Real Promotional Video -



Target Audience - This video is aimed at people who are interested in new music or whom are interested in this particular type of music. It is also for those who know of this artist and want to find out more about him. The age range would vary from teenagers onwards.
Mode Of Address - The language used in this video is fairly informal. It is spoken from the subject of the music video and therefore the star image of the subject would not want to be comprimesed by including a mode of address which wouldn't suit. For example, if he were to be given as script to read by someone else other than the subject of the video. The subject is filmed around his home town which allows the audience to get to know the artist and become more up close and personal.
Technical conventions - This music of the artist is played in the background of this music video. This gives an audience the idea of the genre/style of the artist's music.
The video consists of interviews with the artist in order for the audience to get to know the artist and the music he produces.
Brand Identity - The blog website which is presenting this video "Dummy TV"'s logo appears at the beginning of the video which establishes the brand identity
It also includes graphics displaying the artists name in block capitols so that the brand identity of the artist is clear and concise.
Narrative -  The narrative follows how he subject of the video started off making music. It is told from his perspective. This includes the songs he's made as well as the videos that accompany them. He also reveals to he audience how he became noticed on the internet when he uploaded a few songs to his blog.

Angel coffee House promo video -


Target audience - The audience would consist of lovers of coffee as well as people who are interested in finding new places to socialise around their local area.
Mode Of Address - There are interviews with regular customers describing how they feel about the coffee shop and their experience with it. This is backed up of well photographed shots of the coffee being assembled which would come across as very appealing to any fans of coffee. There are also shots of customers seemingly having a good time in the shop, which establishes a positive, inviting feeling towards the audience.
Technical Conventions - The video uses graphics to establish the brand identity. It also uses spectacular establishing shots to show the audience the type of area the coffee shop is located in. There is a sleek, slow, low-fi soundtrack that accompanies the visuals which makes the promo video all that more appealing. The sound track is so fanciful that it seems to make out the coffee shop as some sort of mythical location.
Brand Identity - The coffee house logo appears at the beginning of the video which straight away establishes the brand identity. Shots of the coffee shop sign appear in the video which not only establishes the brand identity but also reveals the appearance of the actual shop itself.
Narrative - there is no cohesive narrative however the customer interviews do give you a vivid idea of the atmosphere the coffee shop provides. However there are accounts of past customers, describing how they discovered the coffee shop and how it became a favourite of theirs from then on.

Alpha Romeo - Promo Video


Target Audience - this video is made for anyone interested in buying a new car as well as fans of cars in general. It is also aimed at fans of this particular car manufacturer. As the entire video is focused on the car, it would be enough to please any fan of Alpha Romeo cars.
Mode of address - the video just consists purely of diegetic sound coming from the car as well as a classical soundtrack. This gives the video a very classy feel as if to say to the audience that this is a product of luxury, if you're to buy one you would be seen as very sophisticated.
Technical Conventions - The use of slick quick and smooth cuts reflect how they wish to portray this car, as a slick and quick as well as a smooth ride.
Brand identity -  The brand identity is carried through the shots of the car. The alpha romeo logo is visible on the front of the car. This particular car also has a very distinguishable look which establishes the brand identity by itself. The logo also appears at the end of the promo video as well as text in a fancy italic font which further pushes the sophisticated look.
Narrative - There is no particular cohesive narrative. The shot types simply tell the story of how the car can be seen as an exhilarating, smooth ride if you were to purchase one.