University of West London Promotional Video -
The Target Audience - Would be any aspiring students whom are looking for somewhere to further their academic studies. The majority of the audience would consist of the younger variety, however as university is not restricted to a certain age, the promotional video makes an effort to appeal to a universal audience which ranges from VIth form graduates to the middle age criteria.
Mode Of Address - This promo video is a compilation of moving visuals displaying the college and its students, accompanied by an upbeat, inviting soundtrack. It offers no spoken language, but written text which delivers important statistical information regarding the university's achievements, which they hope would convince you to enrol. The overall pleasing asthetic is an inviting platform to advertise West London's services.
Technical Conventions -The edits present in the promo video are quick and smooth, giving it a much welcome sleek feel to it. The quick cuts are used to maintain the audiences interest as if they were any longer the video would have been in danger of feeling over-dram and boring. The use of graphics are used to give the video a more modern feel to it, avoiding the danger of looking out-dated and therefore less appealing to a younger audience.
Brand Identity - The video opens with the University logo, immediately implanting the brand Identity on the audience. Furthermore the slogan for the university "Connected" also makes an appearance. The video uses statistics such as "94% of students are employed within the first 6 months of graduating" which also appear is items such as signs, and advertisement boards.
Narrative - There isn't a particularly present nor cohesive narrative. It is simply a platform for potential students to find out more information on the university. This avoids unnecessarily over complicating the video and makes the message as clear as possible.
New Music: Only Real Promotional Video -
Target Audience - This video is aimed at people who are interested in new music or whom are interested in this particular type of music. It is also for those who know of this artist and want to find out more about him. The age range would vary from teenagers onwards.
Mode Of Address - The language used in this video is fairly informal. It is spoken from the subject of the music video and therefore the star image of the subject would not want to be comprimesed by including a mode of address which wouldn't suit. For example, if he were to be given as script to read by someone else other than the subject of the video. The subject is filmed around his home town which allows the audience to get to know the artist and become more up close and personal.
Technical conventions - This music of the artist is played in the background of this music video. This gives an audience the idea of the genre/style of the artist's music.
The video consists of interviews with the artist in order for the audience to get to know the artist and the music he produces.
Brand Identity - The blog website which is presenting this video "Dummy TV"'s logo appears at the beginning of the video which establishes the brand identity
It also includes graphics displaying the artists name in block capitols so that the brand identity of the artist is clear and concise.
Narrative - The narrative follows how he subject of the video started off making music. It is told from his perspective. This includes the songs he's made as well as the videos that accompany them. He also reveals to he audience how he became noticed on the internet when he uploaded a few songs to his blog.
Angel coffee House promo video -
Target audience - The audience would consist of lovers of coffee as well as people who are interested in finding new places to socialise around their local area.
Mode Of Address - There are interviews with regular customers describing how they feel about the coffee shop and their experience with it. This is backed up of well photographed shots of the coffee being assembled which would come across as very appealing to any fans of coffee. There are also shots of customers seemingly having a good time in the shop, which establishes a positive, inviting feeling towards the audience.
Technical Conventions - The video uses graphics to establish the brand identity. It also uses spectacular establishing shots to show the audience the type of area the coffee shop is located in. There is a sleek, slow, low-fi soundtrack that accompanies the visuals which makes the promo video all that more appealing. The sound track is so fanciful that it seems to make out the coffee shop as some sort of mythical location.
Brand Identity - The coffee house logo appears at the beginning of the video which straight away establishes the brand identity. Shots of the coffee shop sign appear in the video which not only establishes the brand identity but also reveals the appearance of the actual shop itself.
Narrative - there is no cohesive narrative however the customer interviews do give you a vivid idea of the atmosphere the coffee shop provides. However there are accounts of past customers, describing how they discovered the coffee shop and how it became a favourite of theirs from then on.
Alpha Romeo - Promo Video
Target Audience - this video is made for anyone interested in buying a new car as well as fans of cars in general. It is also aimed at fans of this particular car manufacturer. As the entire video is focused on the car, it would be enough to please any fan of Alpha Romeo cars.
Mode of address - the video just consists purely of diegetic sound coming from the car as well as a classical soundtrack. This gives the video a very classy feel as if to say to the audience that this is a product of luxury, if you're to buy one you would be seen as very sophisticated.
Technical Conventions - The use of slick quick and smooth cuts reflect how they wish to portray this car, as a slick and quick as well as a smooth ride.
Brand identity - The brand identity is carried through the shots of the car. The alpha romeo logo is visible on the front of the car. This particular car also has a very distinguishable look which establishes the brand identity by itself. The logo also appears at the end of the promo video as well as text in a fancy italic font which further pushes the sophisticated look.
Narrative - There is no particular cohesive narrative. The shot types simply tell the story of how the car can be seen as an exhilarating, smooth ride if you were to purchase one.
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