Music Video - Contextual Research

Research:

Andrew Goodwin - 'Dancing in the distraction Factory' 

In Andrew Goodwin's Book, he states that in each music video, there are 3 sections, Music, Lyrics and Band Image. 
The Music relates the the song in a way that a cut could occur on a beat so that that beat is amplified visually and how fast the shot is cut depending on the song.
The Lyrics may relate to what we see on screen, for example if David Bowie were to sing about Life On Mars, then we would see beings existing on Mars.
The Band Image relates to how we see the artist, if at all. Is the artist/band portraying him/herself in the Music Video or are they playing a fictional role which has something to do with the narrative of the video.

 Illustration in Music Videos: 

Music:
Illustration is what we see on screen in coherence with the song that is accompanying the visuals. Sometimes in songs we can visually see the beat and makes the video and the music appear to be in unison.
Lyrics:
Images we see during the video should sometimes represent the lyrics we hear either literally or metaphorically. On the other hand, the images can simply reflect the mood of the lyrics, i.e. sad lyrics, sad atmosphere.
Band Images:
The band appear as they usually do, playing, singing etc.





Amplification In Music Videos:

Music: 
Most of the time the visuals are cut on the beat however sometimes they are cut off of the beat. This is done in order to amplify the the song and the narrative so that the viewer understands and keeps them entertained.
Lyrics: 
If the images we see amplify the lyrics then this means that the images are making sense to the narrative as well as the context of the song. Sometimes the narrative don't match the lyrics specifically however they tend to always match the context in which the song was written.
Band Image:
The majority of the time, the band/artist will supply narrative by converting a certain character within the music video. They may appear as they normally do but something specific may have been altered to fit the context of the music video.



Disjuncture In a Music Video 

Music: 
In this case the music video primarily cuts off the beat of the song. This has been stereotyped to dance music videos as they don't tend to focus on narrative however this is not always the case. This can seem a little weird for the viewer as it seems natural for the video to cut on the beat.
Lyrics: 
Images don't match most of the time and the narrative does not relate to the song in any sense. It is just something on screen for the viewers to observe during the music video. More established artists are more inclined to do this as they have already established a name and style for themselves and therefore a band image nor narrative isn't as necessary.
Band Image: 
The artists/bands don't really look like themselves in their music videos, in fact on some occasions they look the complete opposite than what they usually look like. In some rare occasions they don't even appear in their videos and have someone else appear in the video for them.