I decided it would be a good idea to come up with an initial draft of my promotional video. This would help me work out the structure in which the clips will be placed as well as a rough idea on how to intertwine the interview clips with the rehearsal footage.
I also used this as an opportunity to get a variety of different opinions on each aspect of the video, such as the structure, soundtrack, levels etc.
I was advised that the same setting through the entire video may run the risk of loosing the interest of the audience. Because of this I decided to request additional stock footage from my client, of past shows that he had previously produced. As the audience would be able to see the finish product of the shows, it further legitimises them as a more successful company, than how it was preciously conveyed in my initial draft.
I was also advised that the soundtrack that I had originally selected wasn't as professional as you would expect to hear in a promotional video that you would like to take seriously. Therefore I replaced it with a sleek soundtrack with a slower beat that I was able to cut to in a more fluid manner.
It became apparent through feedback that it was essential to include an interview in the video in order to present an explanation of who these individuals are and their role in the company, as well as the foundations of the company itself.
This will then be edited around the footage of the rehearsal so the audience are able to focus on the chemistry of the actors and acting ability of those involved in the company.
As I filming 3 hours worth of usable rehearsal footage including images and certain scenes, whilst recording audio on a separate device, I organised my different video and audio files into different folders so that I could access them when I wanted to with ease.
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