I thought the best place to begin was to analyse existing music videos, especially the more commercially successful ones. Whilst analysing these music videos I applied the theory of both Andrew Goodwin and Carol Vernallis.
In doing this, I further understood and appreciated the different methods and styles of preparing a music video which would ultimately have a greater effect on the audience. This also provided me with a great foundation on which to base the structure of my own music video, having learnt what it is that constructs previously analysed examples.
As opposed to limiting myself to just one genre of music video, I analysed a wide selection which gave me a broader understanding of what was possible with this format. These included stop motion music videos, and how exactly they differed from fluid motion videos.
I reached out to the public to fill out a questionnaire that I composed to gather data on which different types of music video they prefer. This would give me a good understanding on which format/style would be more preferred/popular and therefore more successful in terms of audience reaction.
I included questions such as:
What is your preferred format of music video?
-Live performance (stage)
-liver performance (studio)
- narrative
- experimental
- non linear
- conceptual
What engages you the most in a music Video?
- Riveting narative
- Relatable themes
-Interesting visuals
- Controversial themes
The feedback I got from the questionnaire supplied me with enough information to guide me in the direction that I'm going to go in with the video in terms of the format, content etc...
On top of this I played two possible songs to a focus group. There was a clear preference for "Corrine" by Black Honey and so that is the song I ultimately chose to make a narrative music video to.
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